Frag N Fume
Why Only One Perfume?

Because one is enough for those who don’t follow. They stand alone.

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Why I Created Frag N Fume

Founder's Message

I didn’t start this to sell perfumes. I started it to prove one truth. You don’t need 10 scents to be remembered. You need one that defines you. At Frag N Fume, we don’t play the numbers game. We create one product at a time. No second batch. No discount. No mass production. When it’s sold out, it’s over. That’s the code we live by.
— Rafay Rizwan
Founder, Frag N Fume

Why We’re Different

We only sell hard, bold perfumes and in limited numbers.
Most brands don’t dare to do that.
That’s exactly why we stand apart.